[ mater ] an ethical & smart business.

在台北, 說話有一種莫名流程. First, 抱怨每天的忙碌與對工作的不滿, 接著對M型社會的恐懼, en fin: 你現在的工作是？

每次看見大家緊張著替我找尋適合的定位, 我都覺得十分有趣. 如果在 animal channel, 我們的行為就像是動物的直覺一樣, 丟出的問題如同聞著彼此身上的味道, 再將其分類: 等級與近期/未來的地位. 老實說, 在這文明的環境對比之下, 我感覺更是赤裸不堪, 令我臉紅- 像是你一個月賺多少錢的問題, 近幾是全民運動, 從長輩到同輩甚至一些白目的晚輩, 我總是說:很多! 看完他們差點做出的憐憫表情轉為些許來不及的為我開心, 然後我才平靜的回答:夠用啦! 並誠懇的說著謝謝關心. (這個跟著我大半輩子的問題, 花了我20年的生活經歷, 才真正的從中找到平衡, 也開始對它開起了玩笑).

在抱怨聲中, 我總是正面的說, 新的時機來了! 要如何運用台灣現有經濟資源, 整合出新的成長方向. 例如; OEM是我們的forté 如強壯的臂膀, and how we should take it as advantage and work it as a positive energy. 有了技術, 有了人才, 接下來就是建立品牌強大的力量. 然後安靜了一番, 說: good! very positive! 你們這些境外人士回來的總是正面, 很好, 再過幾年就知道….我一陣鼻酸, cause 40多歲的他是如此認真, 語重心長.

台灣的鶯歌廠40多歲師父自信滿滿說著自己的30幾年經驗, 露出那自信的嘴角; 畢竟優美的瓷器少了個優美的故事, 就少了個希望, 漸漸失去自己存在意識與重要性. 在過去誰都不想知道的 Manolo 的鞋出自一雙看似卑賤的手; 但在我看見的未來, 我們新一代的重任是 “傳承經驗“, 並且 “經營經驗“, 30年多年經驗和今年30歲多歲有它並存的必要性, 學習尊重彼此專長, 從老到幼, 用著文明的語言與世界溝通, 帶著清晰品牌定位＋連結通路管道＋與經驗帶來的自信嘴角, 紮實的將一個乾淨的馬克杯作好, 道德與商業在某種層面下, 是可以並存, 我不相信台灣不行辦不到！- 我老粗似, 拍桌翹腳的說著.

Brand summary 品牌概念
丹麥.哥本哈根-公司成立於2006年, high end 居家產品設計, 品牌概念: 尊重人權+保存傳統手工+環保/ 北歐設計＋亞洲製廠. 多 classic 的說法對於一個 production base 於 China, India and Vietnam 的公司來說, 但他成功的運用了現有資源, 不僅北歐設計團隊有了個古色古香的故事, 也同時精簡了公司的開銷, 更為我們的大環境帶來 “環保” 大無私的精神, I so called win-win situation for business.

let me introduce this ambitious scandinavian new brand combines exclusive home accessories and corporate social responsibility: [ mater ]

Brand Vision
Founded in 2006, mater is a copenhagen-based company with a strong vision to create timeless and beautiful design based on an ethical business strategy. mater combines exclusive high end home accessories with working methods that support people, local craft traditions and the environment.

“marblewood” collection, design by: todd bracher /us, material: black & white jaipur marble, origin: jaipur province, india

a collection of interchangeable turned components in black & white jaipur marble. the pieces consist of eight basic parts, which when assembled together create serving bowls, candleholders and candelabras in various sizes and combinations of material. location

“marblewood” collection, design by: todd bracher /us, material: hardwood* origin: jaipur province, india

a collection of interchangeable turned components in hardwood. the pieces consist of eight basic parts, which when assembled together create serving bowls, candleholders and candelabras. location

“sideon cutlery”, design by: jens martin skibsted /dk, material: stainless steel, origin: guangzhou, china

a polished, stainless steel cutlery collection consisting of a fork, knife, spoon and tablespoon, inspired by japanese oki table setting. the side-on standing cutlery range offers an alternative to the traditional table setting. production is carried out in a family-owned factory located in the guangdong province of southern china. location

“folded collection”, design by: rené & sách /dk, material: brass, origin: jaipur, india

a collection of round and rectangular bowls and a tray made from raw, unpolished aluminium with polished edges. inspired by origami, the hand-folding technique ensures each piece is unique. location

carryon collection design: jacob wagner /dk material: porcelain, bamboo origin: porcelain from guangzhou, cuttingboard from vietnam

collection of ergonomically designed small plates, bowls and bamboo cutting boards, for serving and eating in informal situations, the collection is launching early 2008. location

[mater] support United Nations declaration of Human Rights, United Nations Global Compact and the International Labour Organisation (ILO) Fundamental Principles and Rights at Work.
www.unglobalcompact.org
special thanks to mater denmark
www.materdesign.dk

written & organized by S.M.LIN

 Viewed 1514 times by 573 viewers